Customer Touchpoints: What is Your Customer’s Journey and Experience? | Taught by Katie Essing, Founder of Strategic-Retailer
Our customers are presented with an abundance of options, both physically in brick-and-mortar spaces and virtually online. How do we compete to stay top-of-mind for our guests, in an ever-changing and fast-paced business environment?
The overall experience of the consumer journey is shaped by many touchpoints, from initially learning about our company to conversion to a client. How can we increase our overall customer lifetime value? Best of all…how do we turn our loyal customers into brand promoters?
In this class, we will learn about different touchpoints and view our business from the eyes of our consumer. We will learn how to harness each interaction, to take advantage of connection opportunities. You will takeaway ideas for using technology and simple customer service techniques to make your brand experience memorable!
What do you need for this event? Just a pen and paper. Homework in advance: Visualize one of your customer’s journey, and think about the overall experience…start to finish. What interactions does your customer have with your brand, beyond just the point of sale?
– $15 for Public Ticket | Includes live event and recording
– Included in The Hatchery University Membership, you’ll use your promo code