Take control of your Facebook business page by mastering back-end products such as Business Manager and Ad Manager. These programs will help you connect with your target customers, publicize your products and services and analyze performance metrics to refine your strategy. Bring your laptop so you can look under the hood of your Facebook page and make the tools work for your business. This class is specifically for business people who want to develop a professional Facebook page to represent their business and who would like to learn to utilize Business Manager to maximize business exposure and reach. Additionally, this class will explore as boosting techniques to increase market visibility.